Alabama Crimson Tide star Ryan Williams encourages college football athletes to seek NIL deals that are the right fit to ...

Clemson coach Erik Bakich announced a partnership with Absolutely Ridiculous, a brand represented by Jazz Chisholm. It's an ...

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

Critically, the Bill retains “just and equitable compensation” as the default for most expropriation. This means market ...

Mike Broeker has worked in the Marquette athletic department for over two decades and takes over for the retiring Bill Scholl.

The Tulane Green Wave is among several college football programs in the country to assemble a staff prepared to handle roster management as the sport continues ...

Football betting tips from the Championship as Mark O’Haire provides a preview of the best odds and prices as Sheffield ...

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).

Back in 2021, the addition of Name, Image, and Likeness changed the entire landscape of college sports. Since then, things have been in a constant state of change across the nation, and locally at ...

Sports Agent Jeff Schwartz warns of perils of evolving NIL landscape without rules that protect young players and families entering college sports.

Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.

Kalen DeBoer hears the noise. The noise that came after Alabama lost to Vandy. And lost to Tennessee. And Oklahoma. And ...