Myer’s Bold New Era: Loyalty Revamp & Premier Merger Set To Redefine Retail Landscape
As part of the merger, Solomon Lew, the 79-year-old retail magnate, becomes Myer’s largest shareholder, with a 27 per cent stake in the group. Lew, elated by the outcome, will return to Myer’s board ...
PHD Wins Zurich’s Media In Australia
PHD has won Zurich’s media account in Australia following a review of the insurance giant’s global media agencies. Omnicom, PHD’s owner, confirmed the move to B&T. Globally, Zurich moved its accounts ...
Uber Eats & Paw Patrol Are On The Case For Healthy Back-To-School Brekkies In New Campaign Via Special Pr
Uber Eats and PAW Patrol are coming to the rescue for back-to-school, with a new campaign and grocery offering via Special PR and retail media agency Hatched.
Tooheys Is On A Mission To Get Pubs Rocking Again With ‘Tooheys On Tour’
‘Tooheys on Tour’ is focused on celebrating a vibrant and strong nightlife and night-time economy, ensuring that pubs and live music remain a thriving part of the social fabric for years to come. The ...
“Your Best Life Is Waiting To Be Lived”: Todd Woodbridge & Inviva Sign Exclusive Brand Ambassador Partnership
Australian tennis great Todd Woodbridge has partnered with Inviva, Australia’s fastest-growing home equity release lender, as its new brand ambassador. Recognising the value of a trusted, flexible ...
Agencies, Does Your Pricing Model Mean You’re Mowing The Same Lawn For Five Hours?
TrinityP3's John Minty offers a solution to your agency's pricing problems. B&T recommends getting astro turf.
“It’s A Personal Issue, Not A Commercial One”: B&T Research Finds Nearly Half Of Aussies Want Brands to Stay Out Of The Australia Day Debate
B&T will not be weighing in on this debate - instead we'll be spending our morning searching for where to buy dog sunnies.
MSC Cruises Taps Drew Barrymore & Orlando Bloom For Big Game Commercial
MSC Cruises, the world’s third-largest cruise line, has announced that Drew Barrymore and Orlando Bloom will be starring in the brand’s first-ever Big Game commercial. The 60-second ad will highlight ...
Instacart Resurrects The Old Spice Guy For First Super Bowl Spot
It's got the Old Spice Guy, the Pillsbury Doughboy and the Heinz Wiener Dog! And seemingly no new ideas, either.
Get Ready To Scream For Ice Cream With ALDI’s Old School Ice Cream Truck
Calling all cone-noisseurs! Get ready for some sweet savings this summer as ALDI hits the road from Thursday 30 January with a retro ice cream truck serving up delicious frozen treats at delightfully ...
Nine Parts Ways With Presenter Alex Cullen Following Hare-brained Lambo Guy Debacle
Nine has announced that it has parted ways with TODAY presenter and journalist Alex Cullen after his bizarre on-air shouting out of Adrian Portelli, AKA ‘Lambo Guy’. Yes, one of the stupidest media ...
King Living Brings UM To The Table For Media Account
Furniture retailer King Living has dispensed with indie media agency Noisy Beast, appointing UM. UM’s Sydney office will be handling the account that caters for both for both local and international ...