Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a new light IPA.

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press release. Leo includes about 8,000 creative employees from Leo Burnett and ...

Tide and Marvel Studios have joined forces for a new campaign, titled “Collateral Stains,” timed to the release of “Captain America: Brave New World,” according to a press release. The latest Marvel ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Will Meta’s decision this week to loosen its ...

Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...

Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep ...